Across markets, customers, technology and business, the signals change. The patterns don't.
Revenue that should have returned. A customer buys, then quietly disappears.
Work people shouldn't still be doing. The same research and follow-up, over and over.
Information that looks unrelated — until it isn't. Customer behavior. Market movement. Operational data.
Everyone was measuring how the client arrived. I got interested in what happened after they left. I called that gap the Ghost Tax™.
So I built around it.
Retention infrastructure for businesses where the second visit matters more than the first.
The agent infrastructure running underneath everything else I build and operate.
“Find every client who's gone quiet this month.”
My father wanted a simpler way to understand the market. So I built him one.
An n8n-based agent layer that drafts Field Notes and surfaces research into Sanity as unpublished drafts — never auto-publishes. I stay the final gate on everything that goes live.
Testing a lightweight scoring model that flags at-risk accounts from behavioral signals before churn shows up in the numbers.
A client disappears after visit one.
The behavior repeats across businesses.
Name the hidden problem.
Create a system around it.
See whether behavior changes.
Products taught me to watch behavior, not assumptions.
Getting onto the shelf was only half the problem.
I started paying attention to what stopped happening.
Eventually I stopped doing everything manually.
Miami is home. Bogotá is where I spend enough time that it's become part of how I see things too — different pace, and just enough distance from everything else to notice what I'd otherwise miss.
My career never followed a straight line — twenty-plus years moving between products, retail, distribution and sales, mostly across the U.S., Latin America and the Caribbean. I learned more from the differences between those rooms than from any one of them.
These days that shows up in retention systems, in what I'm building with AI, and in whatever problem happens to be in front of me. Same habit. Different rooms.
Let's compare notes.
If there's an interesting growth, retention, AI or operating problem on your plate, I'd like to hear about it.
Let's Talk →